Project Creative Brief

PLEASE READ BELOW

Purpose: The more I know about you, your business, your product, or your service, the better I am able to isolate and focus on an appropriate design solution that will enable you to market yourself more successfully. Do NOT assume I’ll be familiar with any of the following:

• Industry terminology

• Processes

Please elaborate where you feel is warranted and think through these questions with careful attention to detail. Take your time and be thoughtful in your responses.

This process allows me to design from an informed perspective and is geared to help you frame your identity, not just what you like, but more importantly what your audience will find relevant and captivating. What will engage a potential customer and make your business more successful.

Provide your answers below for each question. Keep your responses concise and provide necessary detail. More information is always better than not enough so don’t force brevity. After reviewing your answers, I will follow up with any additional questions to clarify any information or glean additional insights I might need before proceeding with design exploration.